2 hours ago
Josie Clarke, Press Association Consumer Affairs Correspondent
Sun, 15 March 2026 at 8:01 pm GMT-4 1 min read
Almost half (43%) of young Britons say they trust financial tips shared in their group chats more than those found on financial websites, according to a recent survey.
Nearly three quarters of 18 to 28-year-olds (71%) use messaging apps and online groups to discover money-saving tips and tricks, the poll conducted for Nationwide revealed.
Some 36% use online group chats to find discount codes, while 30% look for supermarket price drops and 22% seek restaurant deals. Additionally, 82% say these online spaces have directly influenced their money-saving habits.
The poll also found that 25 to 34-year-olds aim to save an average of £7,536 this year.
Common methods to save money include cutting back on nights out (37%) and taking on "side hustles" (32%).
On average, 18 to 28-year-olds have saved up to £512 annually as a result, which is over £200 more than their parents saved.
The survey highlighted that many young people are turning to social media for financial advice and practical money-saving strategies, with 48% favouring TikTok.
Richard Stocker, head of savings at Nationwide, said: "Young people are re-writing the rulebook when it comes to money, and it’s encouraging to see them using social media not just for entertainment, but to learn, share tips, and support each other."
Censuswide surveyed 2,001 UK adults between February 11-13.
